Growth
10 articles about growth.
The Best Marketing Is Accidentally Good
Authentic repos built at 2am outperform SEO-optimized content. The best marketing happens when you solve your own problem and share it genuinely.
Finding Customers in Existing Conversations Instead of Cold Outreach
Why finding threads where your audience already discusses their problems converts better than cold outreach. A practical guide to conversation-first
Analyzed 1,200 Stuck Social Accounts - Specificity Beats Generality Every Time
After analyzing 1,200 social media accounts that stopped growing, one pattern stood out - generic content stalls. Specific, niche content compounds.
Comments Beat Posts for Developer Tool Growth
Why commenting on outperforms posting for developer tools. A comment-first social media strategy that builds real audience and drives signups.
We Paid a Marketing Guru $15K/Month - What We Learned
rewards engagement bait over authentic content. Skip the guru and use AI agents for genuine engagement that actually converts.
Why Paid Ads Fail for Developer Tools and AI Agents
Facebook and Google ads bring curiosity signups, not intent-driven users. Why paid acquisition doesn't work for developer tools and AI agent products.
Reddit and Twitter Drive More Signups Than Short-Form Video
Short-form video gets views but not conversions. For developer tools and macOS apps, Reddit threads and Twitter posts consistently drive more actual signups.
Stop Spreading Thin - Focus on One Marketing Channel
SaaS marketing feels overwhelming because you try everything. Focus on one channel like Reddit where developers actually hang out instead of spreading
114K Views and 19 Signups From One Reddit Post: Why Views Without Retention Mean Nothing
Our Reddit post got 114K views and 19 signups. The 0% retention is what actually matters. A deep breakdown of vanity metrics, the AARRR funnel, and what we changed to fix activation.
Building Free Tools as Lead Generation - Why a Free SEO Audit Beats Paid Ads
A free tool like a CPC calculator or SEO audit generates better leads than paid ads. Users see your value before you ever pitch them.